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Mass media and society Introduction Students, in the previous unit we saw that a communication revolution is essential for globalization.We will get information about these means of mass communication in this unit. Students, when the school bell rings and you go to class, you greet the teacher and the teacher greets you. You read the newspaper, you talk on the phone or you watch television - all this is made possible by communication. Communication is called Communication in English. The word Communication is derived from the Latin Commun. In Hindi, words like Sanchar, Informasi, Sanchar Vyavastha, Sansgarg etc. are used. In Gujarati, words like Sanchar, Sanchar, Pratyayan etc. are used. If there is one basic need among the essential needs of human society, it is communication. Communication is such an interaction between two or more parties, in which the parties produce an internal or external effect on each other through sensory and physical means. The process of communication begins...

Social Processes and Social Change Preface Sociology studies the social aspects of human beings through scientific methods. Being a science, sociology uses specific concepts, theories, approaches and methods to observe, investigate and interpret social phenomena. Friends, do you want to get a real introduction to sociology? Do you want to see and understand the phenomena happening in society? Then it is imperative for you to get a clear understanding of sociological concepts and theories-approaches. Next, you will get an understanding of concepts like community, social norms, social control. In this unit, we will get an understanding of social processes and change. If you want to gain true knowledge or understanding about society, then some questions should arise in your mind. Such as, What is it that makes up a society? How do people build human civilization? How does a complex system form in society? Why is there mobility in society? How do people fulfill their needs? Definition of s...

Social order and social structure Introduction In the previous unit, we have understood some concepts of sociology. Wherever we look in the vast human society, we find many systems and sub-systems for fulfilling the needs of humans. For example, an institution like family is a system created for the birth, protection, nourishment and culture of children. Apart from this, the educational institution provides educational needs. Thus, institutions like marriage, caste, economic, religious etc. are social systems that fulfill the needs of humans. Any structure is a systematic arrangement of different parts. For example, the structure of a motor car is made up of the connection of different parts like its engine, wheel, steering, seat, glass. Similarly, any physical object is a structure made up of the connection of different parts like a house, fan, table, chair, etc. Similarly, a school is made up of the connection of social places like principal, teachers, students, clerk, pawnbroker, et...